If a merchant gets a lot of charge backs from a specific card issuer or acquirer, they can block them specifically. A company at Netlifx's size could be doing this, but I've heard specific instances of it happening with grocery stores, gas stations and convenience stores.
It's very common for neobanks to have a high rates of fraud, but also lower negotiating leverage with merchants because they're not chase, Wells, etc.
So a specific arrangement with a specific merchant seems within the realm of normal to me.
My card issuer just gives me a credit when I want to chargeback. They're like, oh you don't want to deal with a real chargeback, just have your money back for free. I would've pressed it since I kinda wanted the company to regret ripping me off, but I already got my money back so it wasn't worth the extra effort.