alt Hacker NewsA large ICO investigation concluded that they were not involved in Brexit at all.
I think people wanted to believe there was some external hand at work, and it suited CA to pretend they were more capable than they were.
Cummings spoke about using normal Facebook ad segmentation to target some demographics.
See 4.7 in https://ico.org.uk/media2/migrated/2259371/investigation-int...
Cambridge Analytica had substantial discussions with Leave.EU, the campaign associated with Arron Banks and Nigel Farage. It attended meetings, appeared at a Leave.EU press event, prepared proposals, and discussed using data and psychological profiling. At the time, both Leave.EU figures and Cambridge Analytica publicly made statements suggesting a working relationship.