It's "flood the zone"[0] as commercial strategy. Does your business look bad? Spam the media with unavoidable press releases, deny competitors and detractors the spotlight by making grand accusations that override their authority. Bonus points if you can channel the zeitgeist by repeating what people already say ("we hate AI!") in a louder tone ("AI will kill us all!").

It worked like clockwork for politics, so I can see why this administration would decant the strategy for economic bluffs too.

[0] https://en.wikipedia.org/wiki/Flood_the_zone