> 'Apple' was a metaphor to Newton

“Apple” was a non-intimidating name that would appear early in the phone book. It had nothing to do with Newton, that logo came after the name.

https://en.wikipedia.org/wiki/History_of_Apple_Inc.

> According to Wozniak, Jobs proposed the name “Apple Computer” when he had just come back from Robert Friedland's All-One Farm in Oregon. Jobs told Walter Isaacson that he was "on one of my fruitarian diets," when he conceived of the name and thought "it sounded fun, spirited and not intimidating ... plus, it would get us ahead of Atari in the phone book."