It would be nice if quality became a standard, but the problem is that the world has become too complex. On top of that, I think the disappearance of friction is a big part of it.

In the past, if a garment factory was located in a certain country and the quality was poor, it was often directly tied to that country's reputation. But as the world began to lose friction and entered the era of globalization, much of the work was passed down to subcontractors, and the big problem is that consumer complaints don't get passed down to the subcontractors either.

And within this structure, multiple subcontractors can't survive; as subcontractors grow, they begin to centralize into one. In such a structure, it's not that the original contractor controls the brand quality of the subcontractor. Rather, the subcontractor that has grown huge begins to control the quality ceiling of the entire market.

On top of that, for a company to sustain continuous growth, a given product must not last too long, right? Because a product that can be used for 20 or 30 years means people won't have to buy that product line again.