> "cashing out" on good brands a universally bad decision.

For the company yes, not for the executive bonuses.

It is quite notable how the long-lasting companies that are household names somehow managed to resist this urge. Most of them are private.

People need to compartmentalize things in order to make sense of the universe, but doing so for companies (and governments) is just counterproductive.

Whenever you think about a company to draw any good conclusions you always need to think about all the people who work there, from the factory worker to the executive.