Well skimpflation, with caveat that a remarkable amount to R&D is spend into value engineering to lowest price points, like you don't get to 50 cent FOB tshirt trivially. And frankly it's revolutionary - enabling developing country wages to buy clothing on a single day wage.

That said, it's 2026... if you want quality and only want to pay marginal increment, there's tons of Chinese ODMs turn direct to consumer, i.e. Quince. They'll sell you functionally top quality (spec for spec inputs if not better) with 1x markup vs 10x brand markup/premium.