The goal is entirely different.
Apollo - Cold war. USA must do it before Russia and win the space race. Money is not a restriction. USA did it before Russia and won the space race.
Artemis - Prove a multi-national program can function under financial, economic, political, and even technical restrictions. We can't simply land and observe, it needs to be a team effort under a tight budget.
That’s like saying the goal of the process is the process. It is a recursive definition and a pointless, expensive endeavor.
>and won the space race
... or maybe just called some convenient events "space race" and refused to notice the others. Like a literal space colony circling above, for example. If you control the framing you control the reality.
> won the space race
Some of it.
Not first to the space, not first to the Moon, not first in human spaceflight, not first in spacewalk, etc.