Or you could just be happy to have a profitable company that makes money consistently. Shavers don't last for ever and new people grow up every day. You could also just launch a new product line that's cheaper without compromising the existing ones.
But nooo we need infinite growth which is impossible so let's run the company into the ground for some more growth before our shit decisions catch up to us and stock price plummets.
iF yOu ArEnT gRoWiNg YoUrE dYiNg
If your customer base is declining, your company isn't making money consistently. Revenues and profits will decline accordingly.