I saw another video a few months ago that talked about Japan’s attempt to enter the US market. I think it might have been Asianometry.

I think it talked more about MSX. By the time it came to the states it was already competing with other better established things like Commodore. And then once the IBM PC became the big thing they really didn’t have anything special to offer. It was just another set of machines that, well built well, weren’t really any different.

Racism and protectionism probably played into it some, given the time period. But mostly their offerings weren’t as unique here. So many computers weren’t practical in Asia since they didn’t support any of the local character sets so at home they weren’t competing that much with those.

So in the end none of the brands really succeeded. They became a huge place to manufacture PCs for a long time, but it was almost always under someone else’s name.