Problem is, you pay 10x for shirt that is made in the same factory as the cheap shiry, just has a different logo.
This has become a sort of unintentional skill in the ecommerce era. Everyone is using china, either the actual "first party" brand that is really just ordering bulk from china and reselling it stateside, or the various clones of that brand. The skill then becomes feeling out which of these various products and clones are coming from the better option of the couple chinese manufacturing companies everyone is using, then buying whichever of these is going for cheapest and least shipping headaches. Usually also if a product has been out for a couple years, there's an initial version widely available then an actual 2.0 version that solves a lot of the issues in the first, more sturdy at now known failure points, etc. That 2.0 version actually usually circulates in the no name brands for a little while before the "first party" brand eventually picks it up for their own line.
10x is not a likely number for quality, but for status symbol cost.
Not always.
I got a pair of T-shirts from These Glory Days. Wore them like 20% of time last two years and they look better then some others after 2 washes (albeit changed from them after coming back to work, and use work clothes at work, so not like they were used THAT much. So it's not always the expensive stuff that's equal to the cheap stuff. And funny thing, got them on a sale because they were pretty cheap, not really because I knew that they were quality.
Though had my wife with me when shopping and she might have "felt" the material and said that it was good for that price. Her mum is a seamstress if I remember the word correctly as somebody who sews clothes.