Tech workers in the US are probably around 90-99 percentile wage. Take something where the quality is well known and measurable, and can be purchased for extra money. How often do you fly first class, or even pay 10-20% extra to have more legroom, early boarding or a more convenient flight times versus picking the cheapest option that you can make work?

People will demonstrably shop primarily on price no matter what... The producers respond to that.