If I remember correctly I got a call from GMG, 15 years ago, to confirm a purchase of … $15 game key. Maybe Google Ads have such great deal with card acquirers they don't care about fraud/chargeback rate. Or it is the other way around, the amount of fraudulent spending is so high they don't even try fighting it.

> maybe I just don't understand how world operates Amazon decided friction during purchase is more costly than asking for CVV/CVC. For better or worse (like in case of Ford Pinto) corporations can count their money.