Mozilla has been in a bit of a recursive feedback loop death spiral for years now of: Browser loses market share -> try some weird thing -> very few people like or use it -> browser loses market share -> management says "oh shit we're losing market share we better try some weird thing"

I say this as a person that uses firefox with ublock origin 99.5% of the time. It's better in my opinion than Chrome. I can at least easily turn off the enabled by default crap features. Like the advertising and sponsored news links on the default new tab page.