We are not living on the same planet.

I do not want cheaper, I want quality at a reasonable price. Sometimes I even accept an unreasonable price for the quality (think Apple stuff). I will never buy crap at cheapest bargain prices.

Cheap clothes barely survive a couple of washes, good quality clothes survive much, much longer. Yes, they are more expensive short term, quite a bit less expensive long term.

Also, not once, ever, was my buying decision influenced by an ad. What influences my decisions is the problems, the defects i will have, or not, with what I chose to buy. Usually, the longer time it works the more expensive it is.