Doesn't really work in practice, even among those who can afford it.
PERSON 1 Have you heard of Kagi? It’s like Google, but better, and... oh... you have to pay for it.
PERSON 2 Why would I pay for something when I can use Google for free? I use Adblock anyway.
I actually did pay for Kagi, but the results weren't nearly as good. I absolutely would pay if they were though.