honestly, one day i will understand why these guys go so hard on planning vacations.
one of the best parts of vacations is actually planning it! trying to find restaurants, organizing your days, trying to fit activities -- that makes you look forward to your time off.
really, i want to automate the boring parts of my life (did i really pay rent this month?) not the things that make me happy.
> one of the best parts of vacations is actually planning it
For some. Others hate or fear it. For others it just feels like work.
I think they're grabbing at universally-understood frictions that people associate with pleasure or anxiety … or, most powerfully, identity.
We all know the feeling of wanting to be successful, or to go on a great vacation. Showing these scenarios creates strong emotional response in the audience - we're now the people winning at work, going on a great vacation. This is especially important when you're selling something dull. See: insurance.