> but fail to see that the dozen variations generated are not distinctive - they might have somewhat different typography or imaginary, but still have the same AI uniformity and smell as the crappy restaurant poster you see on the street
Hard disagree: every single example TFA gives is way better than the horrible generic ones that are polluting every shop and LinkedIn post.
It's not even close.
Only at the first derivative. What you're observing is an additional layer of 'but, in genre X!' and then same slop, different prompt.
You're complaining about what happens when people don't even supply the additional layer, but just go 'make me a poster, no mistakes, it should be a great poster'. When you give no direction at all you get the purest of slop. You start giving directions, you start narrowing down the area you're digging through the slop of, and possibly you ask for something that people aren't familiar with and they're only able to identify that you asked.
Hence, Chinese posters with a cherry blossom and the kanji for 'Japan' and such. Someone went 'make it Chinese' and the slop associated it with 'Oriental' and what came out was collective unconscious, such that people who weren't thinking and didn't have experience might not look twice, but the meaning turned out tainted.
Sort of like food depictions that more closely resemble a pile of maggots. Those glisten! (well, I suppose they must.) There's a whole uncanny-valley thing that happens on every level and inspires revulsion. I'm suggesting that is still happening in the other examples but you've not got the experience to register their problems. With the food depictions, all animals eat stuff so we're hardwired to bounce off unsafe foods even if they glisten…
That's not what OP is complaining about. The issue with AI art isn't how the individual piece look, but the similarities they have in aggregate. One image can look perfectly fine, once you seen a hundred they all start looking extremely similar. Human brains are great pattern recognizer and lock on to those similarities, even when they are covered under different styles.
When all your art comes from a single source, it's difficult to create real diversity and novelty. That's still the big issue when it comes to genAI in general, without a lot of hand holding you'll just bound to end up with slop, since the AI won't get creative on its own.