"Since I've added gambling and pornography to my old niche hobby website, my profits are up 4% - how can anyone criticize me?"
Not a perfect analogy, but adding some bait that does indeed work for grabbing attention can of course be criticized.
And of course those criticisms can and should be dismissed if the creators goals are purely to maximize engagement
And of course those criticisms can and should be dismissed if the creators goals are purely to maximize engagement