The unfortunate true is that getting even the best work in front of an audience is often much harder than solving the problem. Is uploading a paper to arXiv enough to expect the work to be recognized and cited? Unfortunately, it rather is not. arXiv is an open repository which includes plenty of not reviewed and not officially published papers. In a popular field such as machine learning, the number of arXiv papers is overwhelming. Expecting that some machine learning expert will stumble upon an arXiv paper and recognize its value is wishful thinking.
I'm not a researcher, but long time ago I had an idea of a new, seemingly interesting attack on TCP. Having some free time between jobs, I wrote a paper about this, created a proof of concept and decided to send the paper to USENIX Security. I got back two reviews, both in rather positive tone, but rejecting the paper on the grounds that it shows only individual steps of the attack, but it would be much stronger if it showed also the attack working end-to-end. At that point I just uploaded the paper to arXiv and called it a day. I've put a lot of work into that paper, but not enough, I don't consider it properly published and I don't expect anyone to cite it. The paper failed the peer review process and I didn't put the work to improve it further.
Marketing has always been the toughest part. Doesn't matter what you invent in private if no one sees it.