The examples all look off because the author keeps using "Spring Fayre" as a lorem-ipsum for styles that do not match the vibe of "Spring Fayre at the brewery". Distant second is that they have this sterile "Microsoft Word Template" feel that needs to be sanded off another way.

I guess you can justify ignoring such "advanced" techniques if it's aimed at the literally-zero-effort crowd, but who from there is reading this?