You're right but it's not the full picture. It's much easier to market when you have a name brand behind you. Not sure the author would've done much better even if he messaged it better. It's like the difference between someone random saying something smart on Twitter and no one gives a shit and Karapthy saying the same thing and everyone talks about it. I'm not saying it in a bad way - those with clout around them earned the people's trust by doing something right. But it's not easy to get there and there are many people doing great things that get very little publicity if at all. Not to mention in this case Jev came from a startup that raised a lot of money and can spend it on good marketing.