Exactly. Most restaurants you go to don't care about the food they serve you nor do they care about the products they use, as long as it doesn't harm their business. Same with groceries - manufacturers don't care, as long as what they sell you is acceptable and passes regulations. But once you go to a restaurant with standards, you can immediately tell the difference. I do not come from a wealthy family and even as such, I certainly prefer paying the higher price now that I can afford it.