The widespread opposition to flock is unfortunately an aberration. The average person is largely indifferent to mass surveillance, and I think a rebrand has a good chance of working. They'll give it a try either way.
You could be right regarding the reaction but how do you know that? What would be the counterexample?
Eh I think it depends on the country a lot too. The average UK citizen? Probably. Even as someone from abroad, I know the British are widely stereotyped as having cameras everywhere.
But Americans are raised from birth with the idea of “freedom” and a camera pointed at you recording your every move is antithetical to that. They somewhat tolerate it in private establishments like malls and restaurants but not in public spaces.
> The average person is largely indifferent to mass surveillance
I think you would be surprised. Now, whether or not the average local politician is indifferent is not the same as the average person.