People became ambivalent. Snowden fled eventually to Russia. Some people viewed him less relevant over time as the archive merely trickled out. When he fled to Russia, he looked less like a martyr and more like a national security information leaker or spy like Robert
A lot of what sounded extraordinary in 2013 is now baked into everyday discussion like metadata and mass surveillance. He is also available less for interviews because he is in Russia.
Basically bigger fish to fry
He didn't flee to Russia. He had booked tickets to Ecuador going through Russia. The Obama administration revoked his passport, rendering him stateless and unable to leave Russia. Please do not regurgitate propaganda.