I think this is the single biggest change making everything worse. Lots of businesses used to care about their own products, since quality and brand image seemed like obviously important things. As the machine ran, and we got better and better at collecting and analyzing data, it became clear that the customer's view of you and your product didn't matter as much as we thought, and in fact it matters less and less the more businesses converge on that idea. But businesses still mostly cared about their own products, because they are run by humans, who tend to care about what they make naturally. However, eventually market forces pushed out normal humans.