Of course there is competition: "piracy". The thing streaming was supposed to (mostly) eliminate by being "legal", easy, not too expensive, ad-free and easy to use while offering a wealth of things to see and hear. It even worked, for a while, in some places. Then they limited what could be seen and heard because of corporate politicking. Then the price went up, just a bit. Then more movies and artists suddenly went dark. Prices were raised again. Terms of use were changed allowing "limited" advertising where there was none before. Prices went up again while disallowing that TV upstairs to partake without buying another subscription. More ads, fewer things to see and hear, price rises, rinse and repeat.
What is that I see in the distance? A ship, right? They hail me, "Ahoy matey, come aboard, arrrrrrrrrrr...."
That is the internet equivalent of fare dodging. Some people are doing it? Not that much of a problem. More people are doing it? See, they'll say it's not worth it anymore to produce expensive shows and movies. And that's it.
I'd rather see a healthy physical media culture again. Hard to enshitify that.
This is, however, part of why we're trending towards mandatory ID verification to use the internet+ attempts to illegalize encryption and consumer VPNs.