I think this might be a miscalculation on disney's behalf unless they don't turn it on, on the childrens profiles. Like, I'll watch 5 sections of gaming adds on the last episode of reacher because I'm too cheap to pay the extra 29 dkr before I cancel my subscription anyway, but I canceled Disney the monent they added the advertising to things my children were watching. It wasn't even real advertising, just testing the waters where they'd put a 40ish second add for one of their own movies that you could skip, but I don't want that for my children.
I doubt I'm unique.