In most countries without 100% tariffs and outright bans Toyota's sales are in decline because of competition from BYD.
For example, sales for the first half of 2026 vs first half of 2025 in Australia show:
Toyota is down 20% BYD is up 68%
> In most countries without 100% tariffs and outright bans Toyota's sales are in decline because of competition from BYD.
Is it because BYD is more reliable or 'just' cheaper?
There are a number of folks for who H/T would be their first pick if not for (a) waitlists and/or (b) price considerations. And there a lot of folks who don't necessarily care if the car will last 10 or 15(+) years because they'll replace it earlier that that, so as long as it's 'good enough' it's fine.
^ why are people downvoting this comment, they are objective facts.
Which is great to throw around numbers, but how are their reliability numbers? Before I throw out my 20 year old Honda for a BYD, how is the 20 year old BYD (or Telsa or Slate) doing? Unfortunately we don't know, though we're coming up on 29 years for Tesla soon.
Which is not that surprising given that BYD received 12.5 billion yuan in Chinese government subsidies in 2025 alone.
If you give any car company that amount of money every year they would be able to undercut the competition and grow their market share too.
When you don't need to make a profit you can afford to dump enough product to kill the competition.
https://eletric-vehicles.com/byd/byd-posts-first-annual-prof...