Ha. Amazon's in-app AI agent is called Rufus. It's incredibly annoying, and they love directing you to an 'Ask Rufus' page where you watch an AI agent not-quite-finish repeating your search terms back at you before you realize you're not actually on your search results page, and then spend some additional time trying to find the link to take you to said search results page.

I assume somewhere there's a team hitting their AI query KPI's due to this, but I really wish they'd shut off a few server racks and save everyone the annoyance instead.