Right. Agents represent a direct attack on a significant portion Amazon's revenue model.

The AIs are also providing the product suggestions, and it comes from what data they are given from their searches. I think they can put 2 and 2 together on how to make that happen with the right MCP response bodies.

I asked this in another thread: who benefits from all these bot integrations?

It's not the consumers of the AI, or the consumers of the real businesses? It just seems like everyone things "if they build it" it'll come.

But it's clear Amazon cares about how it's costomers have to view all the items as both upsells and advertising, and a bot is going to either be _really_ into it or act much like ublockorigin does.

But either way, no company making money on costumer direct sales sees a real benefit to allowing a bot to easily bypass all the necessary details.

Whether it's advertisement, liabilities, manufacturer's recommendations; a bot will ignore these things and generate a costumer expectation that suddenly the producer has to live up to.

Then you'll tell me: YEAH, that's why you need a MCP friendly website.

And I'll tell you: that's how the mafia works.

API or MCP that does context injection and forbids stripping it in ToS.

If Amazon doesn't want to offer agent-first shopping I'm sure someone else will come along and eat their lunch. Adapt or die.