Microsoft patents system to freeze games and inject ads during downtimes

Next stop, subscription to stop the ad injection. The stuff is no longer a game or operating system you purchase; it is a marriage certificate that needs permanent financial commitment. Every hardware and software platforms wants to extract monthly fees or inject ads. Growth doesn't mean inventing something new. It is the same old stuff with more fees to pay.

Sony should buy a lot of those ads to advertise the fact that Playstation doesn't do that. They'll get a lot of new customers.

Push based advertising needs to be outlawed. Period. It's one thing if I'm actually looking for something to get your sales funnel, it's completely another to normalize behavior that incents shoehorning advertising into activities completely divorced from the act of searching for businesses to transact with.

I'll call you. Stop trying to force yourself on me.