Absolutely 100%. Now I'm very biased against this "AI" stuff in general, but even fans of "AI" can't want this, right? I mean I know some people who are heavy "AI" users and they all either have a setup with Cursor/Codex/Zed/VSCode/whatever or their preferred local model, they'd never ever want to use "whatever Apple happens to ship with the OS". Same with the model Google bundled into their browser, growing Chrome from roughly 200MB to over 4GB. Who's the target audience here?
It's investors isn't it.
No, there are a tonne of Apple users that aren't developers, that will probably love this. They'll currently be using paid subscriptions to OpenAI, but only via the web app, and will happily switch to using Apple Intelligence.
You can't imagine a singular person and reason who would want an improved Siri?
It's pretty nice from an app developers perspective.
It allows me to save money by calling a model on the users device rather than spending tokens (or forcing the user to spend tokens).
I think a large part of our ecosystem is:
1. Lose the user, make him struggle to find items in the Start menu (Windows), struggle to type words on the keyboard (iOS), or struggle to manage find their subscription (Atlassian),
2. ???
3. Profit
If it's a dark pattern, I'd like to know what step 2 is. Who knows, maybe the goal is to overwhelm the user and it's a spy operation from the KGB.
I actually like AI tools, but I don’t use Apple Intelligence. It’s literally the worst in class. It feels very late 90’s Microsoft. They are shoving it on us when we don’t want it and it’s worse than everything else out there. It’s the Windows Media Player of the AI industry.