Moonwalking with Einstein is a fun read. I started using some tricks in real life. One of the key premises is that humans are much better at remembering sensory things than abstract ones.

A good example is remembering names: when one’s name is “John Baker”, it is so much easier to remember by silently adding “the” in front of it.

We’re also very good at remembering salacious stuff. I tried constructing my own memory palace for a grocery shopping list that included cream cheese. If you mentally make Claudia Schiffer take a bath in cream cheese, you’ll never forget that. (I read the book at least 10 years ago and still haven’t…)