Watermarking, contextually biasing llms to output specific tokens, can be rather easily usurped for ads.
The advertiser can buy logit "boosts" to specific tokens in a given context (the more preceding context, the cheaper). Once an activation has happened, dont do it again for the session.
The LLM will end up pushing a specific product contextual to the conversation. It just needs this slight nudge at the logit level to start talking about it and will fill in the rest.
alt Hacker News
Watermarking, contextually biasing llms to output specific tokens, can be rather easily usurped for ads.
The advertiser can buy logit "boosts" to specific tokens in a given context (the more preceding context, the cheaper). Once an activation has happened, dont do it again for the session.
The LLM will end up pushing a specific product contextual to the conversation. It just needs this slight nudge at the logit level to start talking about it and will fill in the rest.