My companies current national marketing campaign strategy, structure and creative work has been created by an MBA from outside our industry who did a "deep dive" using AI. The project manager they brought in to run the tickets is also adding AI made decisions on brand and ad copy.

The short version of the result is that we're completely copying the leaders in our market that have 100x our marketing budget because they're the only ones with documented strategies for AI to cheatsheet from, with no sense or irony or concern that perhaps their scale is a core part of their strategy.

It's not just institutional knowledge. We're suffering the death of the specialist. Now every generalist is pulling triggers with no sense of limitations.