logoalt Hacker News

autoexectoday at 4:40 PM1 replyview on HN

I think some of it just that different people have different priorities. Some of what protected Apple was vanity. I think Steven Jobs cared about how people saw him and his products. He wanted to be the guy who made a premium product that he thought was cool and was proud of. The longer time went on, the less Apple execs cared about what he would have wanted and started caring more about what they wanted.

I also think that they're counting on people to have been conditioned to accept ads everywhere. Microsoft has been infesting their OS with ads for over a decade which, like it or not, has normalized that practice.

Apple is counting on the fact that iphone users aren't going to switch to android devices just because the company starts pushing ads in their face. In addition to all the customers who don't stop buying apple products because they are filled with ads, a percentage of them will start paying for more Apple products and services because of the ads. The obvious next step from here is to increase the amount of ads until that's no longer the case. Get used to seeing ads iphone users; it's only going to get worse.


Replies

TheOtherHobbestoday at 5:21 PM

I think the Apple Effect was largely a result of personal narcissism.

Jobs had to be the smartest and most tasteful person in the room, even when he pretended otherwise. He was desperate for adulation from customers who loved him for his taste, inventiveness, risk-taking, and style.

The motivation was questionable and arguably toxic, but the results were spectacular.

Cook was more of a nickel and dime guy. So far Ternus is looking disappointingly similar.

The share price is all. Customers are the farm animals who Make Number Go Up, and Make Number Go Up is Rule Number One.

The kind of customer focus that drove Jobs is fading into background noise.

show 1 reply