I've tried clicking them away and they keep coming back. E.g. my current watch is about to hit a year old and doesn't have Apple Care. I clicked away anything about the Apple Card in Wallet and I just had it sitting right at the top when I was trying to get to my boarding pass last week. I have no idea why it keeps telling me about Apple Fitness or Apple Music each time I purchase a new device, I was aware of it the last 6 times it tried to push those.

I don't mind a simple "You might be interested in these other services for your device" during initial setup. I do mind post set-up ads I have to click to disable in different places across my devices multiple times over time. It's just trashy.