apple crowd is highly uncritical, I struggle to use word objective towards their approach to their beloved brand. So corporation is testing how much more they can milk customers before they stand up and go to competition. Their ad business has been growing steadily in past years, its not coming from nowhere and it has been discussed here (with strong disdain) ad nausea.

Wait, you thought apple, unlike every other company, is not out there for maximal profit for owners but some sort of higher mission? Or where does the misunderstanding comes from? The era of respectful companies having long term utmost moral standing and behavior thinking decades ahead is thing of the past. At least for big boys thats pretty clear.