One of the reasons people don't drink anymore is because they don't go out with their friends that much.
We're a very lonely generation.
1. Hangovers are awful.
2. There are viable alternatives (THC; mocktails; 0.5%/0% beer that is drinkable).
3. The Third Place is dead and people don't socialize as much anymore.
4. Economic conditions are abysmal and directly affect prices and extra money to spend.
Since the drinking reduction is across all ages, we're a very lonely people...
1. Hangovers are awful.
2. There are viable alternatives (THC; mocktails; 0.5%/0% beer that is drinkable).
3. The Third Place is dead and people don't socialize as much anymore.
4. Economic conditions are abysmal and directly affect prices and extra money to spend.