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orliesaurustoday at 7:28 PM5 repliesview on HN

But I don't think you can trademark a generic word like Unreal...


Replies

neuronexmachinatoday at 7:47 PM

They've trademarked it for quite a few closely-related domains: https://tsdr.uspto.gov/#caseNumber=87709072&caseSearchType=U...

>Computer software, namely, game engine software for video game development and operation; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of video games; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of content for virtual worlds and 3D platforms; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of motion pictures, television shows, videos, 3D animations, 3D simulations, 3D visualizations, virtual reality motion pictures, virtual reality television shows; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of virtual reality video games; Virtual reality game software; Virtual reality software for creating multimedia content; Augmented reality game software; Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purposes of entertainment

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pixl97today at 10:12 PM

It doesn't matter if they can or can't, it only matters if you can afford the lawsuit.

llm_nerdtoday at 8:17 PM

Unreal is trademarked. This is not in question. And personally I 100% thought this was an agent specifically for dealing with the Unreal Engine, and was interpreting all of that information in that context. Very weird name for a company/product.

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ramesh31today at 7:43 PM

>"But I don't think you can trademark a generic word like Unreal..."

Sure you can, trademarks are contextual. If they were a landscaping business it wouldn't matter. But within the same industry absolutely.

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