Read the original comment: "I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.".

I mean. John Ternus and other execs and senior management had nothing to do anything with it. They were all new, picked up randomly out of the box and only obligingly did the bidding of Tim Cook (or Alan Dye, or both).