i wonder how much of this is a consequence of AI...

Most analytics tools have the ability to create segments (for example, you could create a group of users who are part of an account that is not going to renew their plan).

And then they have the ability to send emails and notifications to users in a segment.

I wonder how much companies are running agents with access to their analytics tools, and letting them build their own campaigns.

I asked ChatGPT to design a campaign to reduce churn for a SaaS like Grammarly, and it came up with a very similar idea.