Is it just because of an artificial low denominator?
It's circular:
* Few take it because it doesn't meet their need [low denominator]
* Let's spend money to make it meet people's need [numerator goes up]
...
?
It's circular:
* Few take it because it doesn't meet their need [low denominator]
* Let's spend money to make it meet people's need [numerator goes up]
...
?