> no one is getting rich selling anti-loneliness pills (yet)

No but those who claim to have observed a worrying phenomenon will be interviewed by the press, invited to conferences, listened to by politicians, and will be first in line to receive further grants to study the worrying phenomenon. It's not corruption, it's just normal gratification for your hard work and a feeling of being relevant. Better than studying things and having to report on the absence of any finding.