So if you want to go to see your favorite artist perform in a different city in six months time, you'll drive there today to get tickets?

There are many things which benefit from being digital, which aren't digitized enough. Usually this means third parties are making a lot of money by offering a platform until digitization happens.

If you sell any product or service to the public, these are generally the steps you go through to benefit from digitization:

1. No digital presence at all.

2. Digital presence through a third party which takes a 15%-25% cut of sales.

3. Digital presence through a SaaS which has a monthly fee.

4. Digital presence which you own yourself.

Step 3 and 4 are still very underserved markets, where customers could make massive savings or sales increase. And those who offer these solutions will profit.