I buy "pickup" orders online all the time through the store's app where you can also buy instacart delivery. It's still shopping online but there's no additional cost nor tip for ordering pickup.

Kroger's delivery service wasn't that bad at all, it was fantastic actually.

Of course, some things are too good to be true, they apparently lost hundreds of millions of dollars on the effort before closing it down earlier this year. At least they did in my area in January, my understanding is they ended it everywhere they didn't have a physical store presence.

Is that assuming Instacart/DoorDash? Click and collect or even delivery from grocery stores isn't nearly that bad, right? I thought it was pretty competitive.

For a lot of people their time and their effort is worth more to them than their money unless it is something they particularly enjoy doing themselves.