alt Hacker NewsFor example, Safeway (and the rest of the Albertsons stores) offer coupons that are only available online. You use them in person in the store, via the loyalty card, but you have to use their website or app to get them. Some of these get offered to everyone, but others are personalized based on whatever data they have on you.
Sometimes you get coupons mailed on your behavior. There is a story out there that Target has(had?) a pregnancy prediction score, and acted on that to send you coupons: https://verdict.justia.com/2012/02/28/should-target-tell-you...