Yeah I don't think OpenAI are the first company to discover marketing

...which Anthropic is always doing:

  Who, you may ask, would take that money? People like business influencer Megan Lieu, who chose not to disclose just how much she'd made from her AI deals, but says her biggest sponsorship to date has been with Anthropic (makers of Claude), as well as that her biggest sponsored contracts (for any client) are normally around the $30,000 mark.

https://www.cnbc.com/2026/02/06/google-microsoft-pay-creator...

https://www.reddit.com/r/NYCinfluencersnark/comments/1sn3t9k...

https://aftermath.site/ai-influencer-creator-deals-sponsorsh...