Then they're just eventually going to lose out to things like short-form content and services like live streaming that younger generations are moving towards.
I wouldn't be surprised if they end up basically exactly like cable, where the only people who hang around end up being the older generations in the decade to come.
All the major streaming providers are also adding live content. Once they have the infrastructure built out and the customers, it’s relatively easy to add the live content.
especially as shows keep tending towards up-market
They’re going to lose out to a choose your own adventure-esque experience that locally generated AI content will produce. Why pay a subscription for terrible content when you can make your own personal terrible content?
as addicting as short form content may be its really lacking when compared to fully fleshed out stories. I think big picture there's no way it wins. it'd be like mcdonalds replacing sit down restaurants.